Welcome to the egta TVfocus database

The European website of outstanding advertising campaigns illustrating the effectiveness and creativity of TV advertising!

Geared toward all players of the advertising industry, its aim is to promote television as an extremely effective vehicle for brand communication. This database contains case studies of effective TV campaigns provided by egta member sales houses. Each case study illustrates the aim of the campaign, the target group it was geared toward, as well as the budget deployed, the advertising format used and the methodology implemented to compile the results. User of the website can search cases according to the criteria cited above as well as by brand sector or country.


TVfocus is continuously updated!

The website tvfocus was officially launched at the egta Annual General Meeting held in Dublin on May 28th-29th & 30th 2008. Since then, egta is regularly updating the content of this European database. If you wish to contribute your cases and research please contact Paulina Kott .

A new tool of tvfocus will soon be launched
(Restricted access to egta members only!)

A new Research Compendium of egta will soon be available to egta members only. It will contain an inventory of existing european research that proves the effectiveness of television (whether that is qualitative or quantitative).

egta radio databases revived!

In an aim to streamline and improve the existing radio databases – c/000 databases, Adspend barometer, New Business database – egta will very soon be launching the RADIOfocus website. This database aims to be a “one-stop-shop” for egta members, offering them an overview of European radio markets, insights into adspend developments across sectors and advertisers, as well as detailed information on trends in audience measurement, legislation and sales approaches across Europe.